How to Start Your Own Teeth Whitening Business in 2025
Have you been thinking about starting your own business in the beauty or wellness space? Teeth whitening is one of the fastest-growing services in the aesthetic industry—and it’s a perfect entry point for aspiring entrepreneurs looking to create a flexible, high-profit business without a huge investment.
If you're ready to be your own boss and help people feel more confident in their smiles, here's your step-by-step guide to launching a successful teeth whitening business in 2025.
Why Teeth Whitening?
Teeth whitening is a multi-billion-dollar industry and continues to grow every year. It's:
In high demand – People are always looking for a brighter smile.
Non-invasive – No drilling, injections, or complicated medical procedures.
Affordable to start – You don’t need a massive investment to get up and running.
Flexible – You can operate from a salon, mobile setup, or even your home.
With the right training and tools, it’s a business you can launch quickly—and scale as you grow.
Step 1: Check Your Local Regulations
Before you dive in, research your state or country’s rules around cosmetic teeth whitening. Regulations vary, but most allow non-dental professionals to offer cosmetic whitening services as long as you're using safe, peroxide-based or plant-based gels and not claiming to “treat” dental conditions.
Step 2: Get Professionally Trained & Certified
Clients want to feel confident that they’re in good hands—and that starts with solid training. Look for a certified teeth whitening training program that covers:
Whitening science and safety
Application techniques
Client consultation & aftercare
Equipment use and sanitation
Business setup & marketing tips
Pro Tip: DaVinci offers a complete online training program with certification and everything you need to get started—no prior dental experience required!
Step 3: Purchase a Starter Kit or Equipment Bundle
Once you’re certified, you’ll need tools and supplies to get started. A typical professional teeth whitening starter kit includes:
Whitening LED light
Whitening gels
Retractors, bibs, and sanitation tools
Marketing materials and client forms
Pro Tip: DaVinci’s starter kits include both equipment and support to help you launch fast and professionally AND our starter kit comes with your certification training! Learn more here.
Step 4: Choose Your Setup – Studio, Mobile or In Home
One of the best things about teeth whitening is the flexibility. You can:
Rent a small space inside a salon or beauty bar
Offer mobile services for events or house calls
Set up a dedicated room in your home (check zoning laws!)
Keep your space clean, calm, and welcoming—your brand starts with the client experience.
Step 5: Build Your Brand and Get the Word Out
You don’t need a huge budget to make a big impact online. To market your new business:
Create an Instagram & Facebook page with before/after photos
Ask happy clients for video testimonials
Offer “friends & family” specials for referrals
List your business on Google Maps and local directories
Consistency is key. Show up, educate, and let your results speak for themselves.
Ready to Start Your Whitening Business?
Launching your own teeth whitening business in 2025 is easier than ever—with the right training, products, and strategy.
At DaVinci Teeth Whitening, we’ve helped thousands of entrepreneurs start their own whitening careers. Our online training and pro kits give you everything you need to begin confidently and professionally.
Click here to explore our training program and get started today.